Hospitality
Win the eight-second comparison.
Discovery happens in maps, reviews and one photo. We fix the profile layer first, then feed it with content worth choosing.
The plays
What we run first.
We start where the leverage is, not where the retainer template says to. For hospitality, that usually means these four.
01
Google Business Profile systems
02
Dish & space photography
03
Review response playbooks
04
Booking-window paid
Measured on
Metrics that matter here.
Category-appropriate measurement, agreed before we start, reviewed weekly.
Profile actionsCalls, directions
Review velocityMonthly
Cost per bookingPaid
Capabilities applied
The system, pointed at hospitality.
Related reading
Field notes.
Search & GEOWhat
What Is GEO? Generative Engine Optimization Explained
Answer engines summarise your category before anyone clicks. GEO is the work of making sure your brand is part of that summary.
14 Aug 20268 min read
Search & GEOSEO
SEO vs GEO: What Changes, What Doesn't
They share a foundation and diverge at the top. Running them as separate programs wastes most of the compounding.
07 Aug 20267 min read
Search & GEOHow
How To Optimize Content For AI Search
A concrete editing checklist for making pages that answer engines can quote correctly.
31 Jul 20267 min read
