Technology
Explain it in three seconds.
Technical products lose deals to confusion, not competitors. We turn architecture into narrative and demand into pipeline.
The plays
What we run first.
We start where the leverage is, not where the retainer template says to. For technology, that usually means these four.
01
Category narrative
02
Demo-led creative
03
Search & AI answer visibility
04
Pipeline attribution
Measured on
Metrics that matter here.
Category-appropriate measurement, agreed before we start, reviewed weekly.
Qualified pipelineSourced
CAC paybackMonths
Demo rateOf traffic
Capabilities applied
The system, pointed at technology.
Related reading
Field notes.
Search & GEOSEO
SEO vs GEO: What Changes, What Doesn't
They share a foundation and diverge at the top. Running them as separate programs wastes most of the compounding.
07 Aug 20267 min read
Search & GEOHow
How To Optimize Content For AI Search
A concrete editing checklist for making pages that answer engines can quote correctly.
31 Jul 20267 min read
CreativeWhy
Why Creative Testing Matters More Than Targeting
On consolidated accounts, creative is the targeting layer. Here's how to run a testing program that produces learning instead of noise.
24 Jul 20268 min read