Search & Discovery
Search didn't die — it split. Classic ranking still drives demand, while answer engines summarise your category without a click. We work both: technical and content fundamentals, plus entity and citation strategy for AI surfaces.
How we work
Four moving parts.
Be findable in Google, in AI answers, and in the places people go when they're ready to buy.
Technical foundation
Crawlability, speed, structured data, internal linking and index hygiene — the unglamorous work that compounds.
Content strategy
Topic and intent mapping tied to commercial value, not keyword volume for its own sake.
Entity & authority
Consistent entity signals, citations, digital PR and brand mentions that make you legible to models.
Local & reputation
Google Business Profile, service-area structure, review velocity and response systems.
Everything included
What sits inside Search & Discovery.
- SEO
- AI Search Optimization / GEO
- Google Business Profile
- Search visibility
- Content strategy
- Digital reputation
- Local search
GEO
Appear in the answer, not just the list.
Google Search, Google AI experiences, ChatGPT-style search, AI assistants and answer engines all summarise categories before a click happens. We work on entity clarity, extractable content and third-party corroboration.
No guaranteed AI rankings
Nobody controls whether a model mentions a brand. Outputs vary by prompt, model version and user context. We measure mention presence and accuracy against a fixed monthly prompt set, alongside branded search and direct traffic.
Measured on
The numbers we hold this to.
Related reading
From the insights desk.
How To Structure A Profitable Meta Ads Campaign
Simple structures win because they concentrate signal. Here is the architecture we default to, and the reasons behind every choice.
Why Your Facebook Ads Stopped Converting
Performance rarely collapses for one reason. Work through the diagnostic in this order and you'll find the actual cause faster.
How TikTok's Algorithm Actually Affects Brands
You cannot game distribution, but you can consistently give it what it needs. A practical read on what matters and what doesn't.