Food & Beverage
Appetite is a format.
Product-led short-form video, retail availability messaging and local demand generation working together instead of in separate silos.
The plays
What we run first.
We start where the leverage is, not where the retainer template says to. For food & beverage, that usually means these four.
Product-led video
Retail availability campaigns
Sampling & seeding
Local paid reach
Measured on
Metrics that matter here.
Category-appropriate measurement, agreed before we start, reviewed weekly.
Capabilities applied
The system, pointed at food & beverage.
Related reading
Field notes.
How Brands Should Use AI In 2026
The useful applications are unglamorous: research, variants, reporting, and conversations. The failures all share one trait — no human in the loop.
What Is GEO? Generative Engine Optimization Explained
Answer engines summarise your category before anyone clicks. GEO is the work of making sure your brand is part of that summary.
SEO vs GEO: What Changes, What Doesn't
They share a foundation and diverge at the top. Running them as separate programs wastes most of the compounding.