Anonymized Client Example
Local Demand, Nine Locations
An anonymized engagement pattern: local search, short-form video and platform hygiene across nine locations.
Overview
An anonymized engagement pattern: local search, short-form video and platform hygiene across nine locations.
Type: Anonymized example. Industry: Hospitality / Restaurants. Year: 2026.
The challenge
A restaurant group with nine locations had nine inconsistent Google Business Profiles, three unverified, two with duplicate listings, and an Instagram presence run by whoever at each site had time. Discovery was accidental. Reviews went unanswered for weeks.
The insight
For multi-location hospitality, the highest-leverage marketing surface isn't the feed — it's the moment someone searches 'near me' and compares three profiles in eight seconds. Photos, hours, response rate and one memorable dish do more than a month of posts.
The idea
Treat each location as its own local business with shared creative infrastructure: one content system feeding nine profiles, standardised photography, a review response playbook, and a central calendar with local slots.
Creative direction
Dish-led vertical video shot in batches — one shoot day per quarter per location, cut into a month of posts. A recurring 'what's on tonight' format. Menu photography rebuilt to a consistent spec so profiles look like one brand.
Layout mockups indicating format and structure — not finished assets.
Campaign execution
Profile audit and cleanup first: duplicates resolved, verification completed where possible, categories, service areas, hours and attributes standardised. Then the content system, then paid local reach around high-intent windows.
Distribution
Google Business Profile as the primary surface, organic social for locals and staff advocacy, geo-fenced paid social around peak booking windows, email for events and private hire.
Testing
Profile photo order, primary category, post cadence, and offer framing per location. Paid tests on radius, daypart and creative format.
Hook
Creative
Audience
Test cycle 001
Running…
The system isolates winning combinations, promotes them into scaling, and retires the rest on a documented kill rule.
Measurement
Profile actions — calls, direction requests, bookings — by location, review velocity and average rating, plus paid cost per booking where trackable.
Results
Anonymized Client Example · figures are illustrative
Figures below describe the shape of the engagement rather than verified outcomes. Verified client metrics are shared directly, under NDA, where a client has approved it.
What we would measure
Profile actions — calls, direction requests, bookings — by location, review velocity and average rating, plus paid cost per booking where trackable.
Learnings
Local growth is mostly operational hygiene executed consistently. The creative matters, but a verified, complete, well-photographed profile with fast review responses is the compounding asset.