Wellness
Trust is the whole funnel.
Claims are constrained and skepticism is high. We lead with mechanism, credentials and specificity instead of vague transformation language.
The plays
What we run first.
We start where the leverage is, not where the retainer template says to. For wellness, that usually means these four.
Claim-aware creative
Education funnels
Practitioner content
Compliance-conscious media
Measured on
Metrics that matter here.
Category-appropriate measurement, agreed before we start, reviewed weekly.
Capabilities applied
The system, pointed at wellness.
Related reading
Field notes.
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