Entertainment
Attention in bursts.
Launch windows, fandom mechanics and always-on community work for titles, talent and live events.
The plays
What we run first.
We start where the leverage is, not where the retainer template says to. For entertainment, that usually means these four.
01
Launch campaign systems
02
Fandom & community
03
Clip and trailer creative
04
Ticketing funnels
Measured on
Metrics that matter here.
Category-appropriate measurement, agreed before we start, reviewed weekly.
Opening demandPre-saves, sales
Community growthEngaged
Cost per ticketPaid
Capabilities applied
The system, pointed at entertainment.
Related reading
Field notes.
Search & GEOWhat
What Is GEO? Generative Engine Optimization Explained
Answer engines summarise your category before anyone clicks. GEO is the work of making sure your brand is part of that summary.
14 Aug 20268 min read
Search & GEOSEO
SEO vs GEO: What Changes, What Doesn't
They share a foundation and diverge at the top. Running them as separate programs wastes most of the compounding.
07 Aug 20267 min read
Search & GEOHow
How To Optimize Content For AI Search
A concrete editing checklist for making pages that answer engines can quote correctly.
31 Jul 20267 min read