Healthcare
Careful, clear, compliant.
Patient acquisition that respects platform policy and clinical accuracy — with review and reputation systems that carry the trust.
The plays
What we run first.
We start where the leverage is, not where the retainer template says to. For healthcare, that usually means these four.
Policy-aware paid media
Condition-led education
Reputation management
Local search & booking
Measured on
Metrics that matter here.
Category-appropriate measurement, agreed before we start, reviewed weekly.
Capabilities applied
The system, pointed at healthcare.
Related reading
Field notes.
The Future Of UGC Marketing
UGC became a production style, then a commodity. What comes next is specificity, rights, and treating creators as a roster rather than a marketplace.
How Brands Should Use AI In 2026
The useful applications are unglamorous: research, variants, reporting, and conversations. The failures all share one trait — no human in the loop.
What Is GEO? Generative Engine Optimization Explained
Answer engines summarise your category before anyone clicks. GEO is the work of making sure your brand is part of that summary.